Christina Chi & Dogan Gursoy 
The Routledge Handbook of Destination Marketing [PDF ebook] 

Ajutor

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.

Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

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Format PDF ● Pagini 558 ● ISBN 9781351588287 ● Editor Christina Chi & Dogan Gursoy ● Editura Taylor and Francis ● Publicat 2018 ● Descărcabil 3 ori ● Valută EUR ● ID 7122301 ● Protecție împotriva copiilor Adobe DRM
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