Bachelor Thesis from the year 2019 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 0, University of Mannheim, language: English, abstract: This literature review summarises current research on general attitudes towards the presence of advertisements in the media. It analyses reasons for and methods of ad-avoidance, focussing on ad-avoidance using ad-blockers on the internet. The detrimental effects of ad-blockers on website revenues and quality underline the ongoing conflict of interests between website publishers and ad-blockers. Furthermore, the thesis at hand summarises publishers’ reactions to ad-blockers and provides an outlook on possible solutions to the conflict.
€16.99
Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format PDF ● ISBN 9783346514769 ● Mărime fișier 0.8 MB ● Editura GRIN Verlag ● Oraș München ● Țară DE ● Publicat 2021 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 8174643 ● Protecție împotriva copiilor fără
Mai multe cărți electronice de la același autor (i) / Editor
11.742 Ebooks din această categorie
