This Note’s For You talks of the people who created the campaigns with the songs we remember the most.
From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the “I’d Like to Teach the World to Sing” campaign and that while taping the “Lose Yourself ” video, the choir had no idea Eminem would show up. Originally The Doors were to b...
Despre autor
David Allan, Ph D, is the chair and professor of music marketing at Saint Joseph’s University in Philadelphia, PA. Allan brings to his academic career the experience fr...
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Limba Engleză ● Format EPUB ● Pagini 200 ● ISBN 9781631570025 ● Mărime fișier 3.4 MB ● Editura Business Expert Press ● Oraș New York ● Țară US ● Publicat 2015 ● Descărcabil 24 luni ● Valută EUR ● ID 5379911 ● Protecție împotriva copiilor Adobe DRM
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