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Fiona Czerniawska & G. Potter
Business in a Virtual World [PDF ebook]
Exploiting Information for Competitive Advantage

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Copertina de Fiona Czerniawska & G. Potter: Business in a Virtual World (PDF)

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

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Limba Engleză ● Format PDF ● ISBN 9780230509337 ● Editura Palgrave Macmillan UK ● Publicat 1998 ● Descărcabil 6 ori ● Valută EUR ● ID 2305762 ● Protecție împotriva copiilor Adobe DRM

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