Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.
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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9780230509337 ● Nhà xuất bản Palgrave Macmillan UK ● Được phát hành 1998 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2305762 ● Sao chép bảo vệ Adobe DRM
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