‘Cold calling is the lowest percentage of sales call success.
If you invest the same amount of time in reading this book as you
do in cold calling, your success percentage and your income will
skyrocket.’- Jeffrey Gitomer, Author, Little Red Book
of Selling
‘You can never get enough of a good thing! Read this book
and USE its contents!’- Anthony Parinello, Author, Selling to
Vito and Stop Cold Calling Forever
Salespeople everywhere are learning the hard way that cold
calling doesn’t work anymore. Yet, millions of salespeople
are stuck in the past, using twentieth-century sales techniques to
try to lure twenty-first century customers. There has to be
an easier way to find prospects – and there is. Today’s most
successful salespeople are using modern technology to bring
prospects to them, rather than fishing for prospects over the phone
or knocking on doors.
Never Cold Call Again offers practical, step-by-step
alternatives to traditional cold calling for salespeople, small
business owners, and independent professionals who are actively
building a client base. The Information Age presents endless
opportunities for finding leads without cold calling. In fact,
Frank Rumbauskas’s system brings prospects to the
salesperson, rather than the other way around. Readers will find
unbeatable sales advice on effective self-promotion, generating
endless leads, how to win prospects using e-mail, prospecting on
the Web, networking, developing effective proposals, and much
more.
Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing
consultation and coaching services to firms who wish to provide
qualified leads to their sales force rather than have them spend
productive work time cold calling. He is the author of the
self-published hit Cold Calling Is a Waste of Time
(0-9765163-0-6).
Despre autor
FRANK J. RUMBAUSKAS is the author of Selling Sucks, The Never Cold Call Again Online Playbook, and the New York Times bestseller Never Cold Call Again! Frank spent the first half of his sales career cold calling. Finally, after years of effort, he perfected a system of lead-generation techniques that catapulted him to the top of sales at Lucent Technologies, and has since changed the lives of countless salespeople around the world.