Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Frank Piller & Mitchell M. Tseng
Customer Centric Enterprise [PDF ebook]
Advances in Mass Customization and Personalization
Customer Centric Enterprise [PDF ebook]
Advances in Mass Customization and Personalization
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Limba Engleză ● Format PDF ● ISBN 9783642554605 ● Editor Frank Piller & Mitchell M. Tseng ● Editura Springer Berlin Heidelberg ● Publicat 2011 ● Descărcabil 3 ori ● Valută EUR ● ID 6379638 ● Protecție împotriva copiilor Adobe DRM
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