Frank Piller & Mitchell M. Tseng 
Customer Centric Enterprise [PDF ebook] 
Advances in Mass Customization and Personalization

Ondersteuning

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

€257.15
Betalingsmethoden
Koop dit e-boek en ontvang er nog 1 GRATIS!
Taal Engels ● Formaat PDF ● ISBN 9783642554605 ● Editor Frank Piller & Mitchell M. Tseng ● Uitgeverij Springer Berlin Heidelberg ● Gepubliceerd 2011 ● Downloadbare 3 keer ● Valuta EUR ● ID 6379638 ● Kopieerbeveiliging Adobe DRM
Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

260.259 E-boeken in deze categorie