This practical text introduces students to all the principal data
collection methods and data analyses used in social
psychology.
* * A student-friendly introduction to the data collection methods
and data analyses used in social psychology.
* Describes the principal research methods and shows how they can
be applied to particular research questions.
* Each chapter is written by a psychologist well known for using
the method they describe.
* Methods presented include conducting surveys, constructing
questionnaires, facilitating focus groups, running interviews, and
using archival recordings.
* Topics used to illustrate these methods include identity
processes, attribution, stereotyping, attitude change, social
influence, communication, and group dynamics.
* Includes step-by-step exercises for students and notes for
course leaders.
Cuprins
List of Contributors.
1. Introduction: Approaches To Data Collection And Data
Analysis. (Glynis M. Breakwell).
2. Experimental Research Designs. (Lorne Hulbert).
3. Measuring Optimistic Bias. (Chris Fife-Schaw And Julie
Barnett).
4. A Quasi-Experimental Study Of Stereotyping. (Adam
Rutland).
5. The Design And Analysis Of Quasi-Experimental Field Research.
(Eamonn Ferguson And Peter Bibby).
6. The Impact Of Social Value Orientation On Decision-Making In
Social Dilemmas: A Survey Exercise. (Mark Van Vugt And Richard H.
Gramzow).
7. On Using Questionnaires To Measure Attitudes. (Geoffrey
Haddock).
8. Modelling Identity Motives Using Multilevel Regression.
(Vivian L. Vignoles).
9. The Analysis Of Equivocation In Political Interviews. (Peter
Bull).
10. Interpretative Phenomenological Analysis. (Jonathan A. Smith
And Mike Osborn).
11. Cognitive Mapping Generating Theories Of Psychological
Phenomena From Verbal Accounts And Presenting Them
Diagrammatically. (Tom Farsides).
12. The Multiple Sorting Procedure. (Julie Barnett).
13. The Laddering Technique. (Susan Miles And Gene Rowe).
14. Focus Groups. (Sue Wilkinson).
Index.
Despre autor
Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).
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