This new textbook for B.A. courses provides a rapid overview of decision-making conditions in international management – in a deliberately concise form and fully focused on explaining both study-relevant and practical economic matters for the reader. The first part initially presents the theoretical foundations of international business activity. The second section analyses the economic, political and cultural frameworks for international business, and in the third part decision-making options for international companies are presented in a function-related way. The book’s special approach lies in the way it integrates business and economic content into economic arguments in the spirit of ‘business economics’ and an ‘economics of strategy’. Tips for solving the exercises are included under ‘additional material’. Lecturers are able to download additional materials from a password-protected web site.
Despre autor
Prof. Hans-H. Bleuel teaches international management at the University of Applied Sciences at Düsseldorf.Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Germana ● Format PDF ● Pagini 273 ● ISBN 9783170253315 ● Mărime fișier 7.1 MB ● Editura Kohlhammer Verlag ● Oraș Stuttgart ● Țară DE ● Publicat 2017 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 5073539 ● Protecție împotriva copiilor DRM social