This new textbook for B.A. courses provides a rapid overview of decision-making conditions in international management – in a deliberately concise form and fully focused on explaining both study-relevant and practical economic matters for the reader. The first part initially presents the theoretical foundations of international business activity. The second section analyses the economic, political and cultural frameworks for international business, and in the third part decision-making options for international companies are presented in a function-related way. The book’s special approach lies in the way it integrates business and economic content into economic arguments in the spirit of ‘business economics’ and an ‘economics of strategy’. Tips for solving the exercises are included under ‘additional material’. Lecturers are able to download additional materials from a password-protected web site.
Giới thiệu về tác giả
Prof. Hans-H. Bleuel teaches international management at the University of Applied Sciences at Düsseldorf.
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