Helena M. Lischka teaches marketing and marketing
research and Prof. Peter Kürble teaches international marketing at the FOM University of Applied Sciences of North Rhine-Westphalia, Germany.
3 Ebooks de Helena Maria Lischka
Helena Maria Lischka & Peter Kürble: Intercultural Competencies in China
This volume focuses on a market that is one of the world=s economically most important and at the same time one of the most difficult to understand culturally – at least from a Western point of view. …
PDF
Engleză
€30.99
Helena Maria Lischka & Peter Kürble: Intercultural Competencies in China
This volume focuses on a market that is one of the world=s economically most important and at the same time one of the most difficult to understand culturally – at least from a Western point of view. …
EPUB
Engleză
€30.99
Helena Maria Lischka: Marktorientierte Unternehmensführung und gesellschaftliche Verantwortung
Helena Lischka widmet sich der Konzeptualisierung gesellschaftlicher Verantwortung von Unternehmen vor dem Hintergrund der Digitalisierung. Dabei bezieht sie das bestehende Konzept der Corporate …
PDF
Germana
€54.99
