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Manfred Bruhn
Marketingübungen [EPUB ebook]
Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining

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Copertina de Manfred Bruhn: Marketingübungen (ePUB)

Manfred Bruhn greift in diesem Übungsbuch repräsentative und konkrete Fragestellungen der Marketingpraxis auf und verdeutlicht den Anwendungsbezug zum Inhalt seines Lehrbuches „Marketing“. Nach einer kurzen Darstellung des Basiswissens wird jede Aufgabe mit einer ausführlichen Musterlösung beantwortet, sodass das eigene Wissen überprüfbar ist und leicht ergänzt werden kann.

In der 7. Auflage wurden alle Kapitel an die Änderungen im Lehrbuch „Marketing“ angepasst und um Aufgaben zu den Bereichen Strategisches Marketing, Marktforschung, Vertriebs- und Kommunikationspolitik erweitert.

Zudem erhalten Sie Zusatzmaterial via App: Laden Sie die Springer Nature Flashcards-App herunter und nutzen Sie exklusive Inhalte, um Ihr Wissen zu überprüfen.

Der Inhalt

Marketing als Managementprozess

Strategisches Marketing

Marktforschung

Produkt- und Preispolitik

Kommunikations- und Vertriebspolitik

Marketingorganisation und -controlling

€30.87

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Limba Germana ● Format EPUB ● ISBN 9783658374259 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2023 ● Descărcabil 3 ori ● Valută EUR ● ID 8811314 ● Protecție împotriva copiilor Adobe DRM

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