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Manfred Bruhn 
Marketingübungen [EPUB ebook] 
Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining

Ondersteuning
Hoes van Manfred Bruhn: Marketingübungen (ePUB)


Manfred Bruhn greift in diesem Übungsbuch repräsentative und konkrete Fragestellungen der Marketingpraxis auf und verdeutlicht den Anwendungsbezug zum Inhalt seines Lehrbuches „Marketing“. Nach einer kurzen Darstellung des Basiswissens wird jede Aufgabe mit einer ausführlichen Musterlösung beantwortet, sodass das eigene Wissen überprüfbar ist und leicht ergänzt werden kann. 

In der 7. Auflage wurden alle Kapitel an die Änderungen im Lehrbuch „Marketing“ angepasst und um Aufgaben zu den Bereichen Strategisches Marketing, Marktforschung, Vertriebs- und Kommunikationspolitik erweitert.


Zudem erhalten Sie Zusatzmaterial via App: Laden Sie die Springer Nature Flashcards-App herunter und nutzen Sie exklusive Inhalte, um Ihr Wissen zu überprüfen.

Der Inhalt


  • Marketing als Managementprozess

  • Strategisches Marketing

  • Marktforschung

  • Produkt- und Preispolitik

  • Kommunikations- und Vertriebspolitik

  • Marketingorganisation und -controlling



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Taal Duits ● Formaat EPUB ● ISBN 9783658374259 ● Uitgeverij Springer Fachmedien Wiesbaden ● Gepubliceerd 2023 ● Downloadbare 3 keer ● Valuta EUR ● ID 8811314 ● Kopieerbeveiliging Adobe DRM
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