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Martin Reimann & Bernd Weber
Neuroökonomie [PDF ebook]
Grundlagen – Methoden – Anwendungen

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Copertina de Martin Reimann & Bernd Weber: Neuroökonomie (PDF)

Das neue interdisziplinäre Forschungsfeld der Neuroökonomie befindet sich an der Schnittstelle zu Sozial-, Geistes- und Naturwissenschaften und versucht mit Hilfe naturwissenschaftlicher Methoden das Entscheidungsverhalten von Menschen nachzuvollziehen. Die Autoren führen in die Grundlagen der Neuroökonomie ein und machen den Leser mit psychologischen und sozialen Konstrukten, wie z. B. Emotionen, Motiven, Lernen und Entscheiden, vertraut. Darüber hinaus wird Neuroökonomie an Beispielen des Konsumenten- und Investorenverhalten in einen anwendungsnahen Kontext eingebettet. Abschließend werden ethische Aspekte der neuroökonomischen Forschung beleuchtet.

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Limba Germana ● Format PDF ● ISBN 9783834963734 ● Editor Martin Reimann & Bernd Weber ● Editura Gabler Verlag ● Publicat 2010 ● Descărcabil 3 ori ● Valută EUR ● ID 6364934 ● Protecție împotriva copiilor Adobe DRM

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