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Michael Burgoon & William D. Crano
Mass Media and Drug Prevention [PDF ebook]
Classic and Contemporary Theories and Research

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Copertina de Michael Burgoon & William D. Crano: Mass Media and Drug Prevention (PDF)

This book tells the story of the mass media’s potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches–successes and failures alike–are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

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Limba Engleză ● Format PDF ● Pagini 320 ● ISBN 9781410603845 ● Editor Michael Burgoon & William D. Crano ● Editura Taylor and Francis ● Publicat 2001 ● Descărcabil 6 ori ● Valută EUR ● ID 2376668 ● Protecție împotriva copiilor Adobe DRM

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Michael Burgoon William D. Crano Stuart Oskamp

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