Michael McQueen 
Winning the Battle for Relevance [EPUB ebook] 
Why Even the Greatest Become Obsolete… and How to Avoid Their Fate

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time bestselling author Michael Mc Queen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principlesand lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.