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Mohammad Nabil Almunawar
Customer Relationship Management: Methods, Opportunities and Challenges [PDF ebook]

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Copertina de Mohammad Nabil Almunawar: Customer Relationship Management: Methods, Opportunities and Challenges (PDF)

Customer relationship management (CRM) has evolved into a crucial strategic approach for businesses seeking to improve customer satisfaction, loyalty, and overall performance. This book endeavours to furnish a comprehensive overview of the strategies, possibilities, and difficulties linked with the implementation of CRM. Its goal is to explore essential facets of Customer Relationship Management, covering methods, opportunities, and challenges. It also encompasses a diverse range of conceptual and practical perspectives associated with CRM. Comprising fourteen chapters, this collection offers valuable insights for a broad audience. Potential readers include students, academics, researchers, policymakers, practitioners, and undergraduate and postgraduate students in business management or related fields.

€296.29

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Limba Engleză ● Format PDF ● Pagini 390 ● ISBN 9798891137578 ● Editor Mohammad Nabil Almunawar ● Editura Nova Science Publishers, Inc. ● Publicat 2024 ● Descărcabil 3 ori ● Valută EUR ● ID 9492182 ● Protecție împotriva copiilor Adobe DRM

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