Nils Bickhoff & Svend Hollensen 
The Quintessence of Marketing [PDF ebook] 
What You Really Need to Know to Manage Your Marketing Activities

Ajutor

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.

In this book the authors develop the Quintessential Marketing Arena...

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Cuprins

Marketing and Marketing Management: A First Basic Understanding.- Step 1 – Market Analysis: Structuring and Evaluating the Market Information.- Step 2 – Strategic and Operat...

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Despre autor

Prof. Dr. Nils Bickhoff holds an M.Sc. and a Ph.D. in business ad-ministration and began his career as a consultant with Roland Berger Strategy Consultants in 1995. He ...

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Limba Engleză ● Format PDF ● Pagini 144 ● ISBN 9783642454448 ● Mărime fișier 2.6 MB ● Editura Springer Berlin ● Oraș Heidelberg ● Țară DE ● Publicat 2014 ● Descărcabil 24 luni ● Valută EUR ● ID 3312348 ● Protecție împotriva copiilor DRM social

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