Visual Selling provides salespeople with tools to sell in an
increasingly image-oriented culture. More so than ever before, the
way a salesperson looks and acts, the images on a screen or in
handouts, and even room environments can impact people’s
trust, satisfaction and willingness to buy. The authors believe
that, to sell most effectively, the seller must be the visual focal
point. This book draws on 25 years of experience coaching
individuals and organizations in the art...
Cuprins
Preface ix
Acknowledgments xvii
Part I The Seller as Focal Point
1 What Is Your Buyer Looking At? 3
2 Now That You Have Their Attention, What Should You Do? 17
3 Q&...
Despre autor
Paul Le Roux is the founder of Twain Associates and has been
coaching salespeople on visual selling for more than twenty-five
years. His specialty is rehearsing execu...
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