Pierre-Yves Donz? & V?ronique Pouillard 
Oxford Handbook of Luxury Business [EPUB ebook] 

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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

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Limba Engleză ● Format EPUB ● Pagini 912 ● ISBN 9780190932251 ● Editor Pierre-Yves Donz? & V?ronique Pouillard ● Editura Oxford University Press ● Publicat 2022 ● Descărcabil 3 ori ● Valută EUR ● ID 8261989 ● Protecție împotriva copiilor Adobe DRM
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