This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
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Język Angielski ● Format EPUB ● Strony 912 ● ISBN 9780190932251 ● Redaktor Pierre-Yves Donz? & V?ronique Pouillard ● Wydawca Oxford University Press ● Opublikowany 2022 ● Do pobrania 3 czasy ● Waluta EUR ● ID 8261989 ● Ochrona przed kopiowaniem Adobe DRM
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