This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.
The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.
Despre autor
K. Shalini is a banker with State Bank of India (SBI) who has previously worked as a researcher in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta (IIM-C) and has coauthored Corporate Communication (Cengage, 2018). A self-taught artist and a management graduate from National Institute of Technology, Durgapur (NIT), her research areas are in various business administration domains ranging from human resources to corporate communication.
Mai multe cărți electronice de la același autor (i) / Editor
255.503 Ebooks din această categorie
