This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.
The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.
O autorze
K. Shalini is a banker with State Bank of India (SBI) who has previously worked as a researcher in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta (IIM-C) and has coauthored Corporate Communication (Cengage, 2018). A self-taught artist and a management graduate from National Institute of Technology, Durgapur (NIT), her research areas are in various business administration domains ranging from human resources to corporate communication.
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