Learn from the leading resource on the latest inbound
marketing techniques
As the SEO industry undergoes a shift and Google continues
to change its algorithm, successful SEO practitioners need to
increase their knowledge of a wide range
of inbound marketing channels. The Moz
Blog is the go-to place for the latest thought
leadership on the shifts in inbound marketing and SEO.
This book cherry-picks and updates the most popular articles for
the key inbound marketing disciplines, mixing them with
some brand-new essays. Rand Fishkin and Thomas Høgenhaven
have produced a masterfully edited anthology packed
with information to provide the best possible insight
into these marketing channels. The popular Moz blog
is a top resource for cutting-edge information on SEO
techniques:
* Co-compiled and co-edited by Moz CEO and co-founder
Rand Fishkin, this book is an anthology of articles
selected to provide the best possible overview of current SEO and
inbound marketing techniques and trends
* Covers channels of online marketing, content marketing, social
media, outreach, conversion rate optimization, and
analytics, as well as search engine optimization
* Focuses on leveraging existing platforms like social media
sites and community for inbound marketing success
Inbound Marketing and SEO is a must-have for
marketers in today’s online world.
Despre autor
Rand Fishkin is the CEO & Co-Founder of Moz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by Business Week, and has been written about it in The Seattle Times, Newsweek and the NY Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He co-edited The Art of SEO: Mastering Search Engine Optimization: Theory in Practice (O’Reilly).
Thomas H?genhaven works as CSO in Chrisper Economy, primarily focusing on SEO and inbound marketing. He is pursuing a Ph D degree in Information Science at Copenhagen Business School and is a visiting research fellow at Cornell University. Thomas was the co-author of N?r internettet har magten (about inbound marketing, written in Danish), and editor of Politisk Psykologi (political psychology anthology, written in Danish).
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