2 Ebooks de Ridout Travis N. Ridout
Franz Michael M. Franz & Ridout Travis N. Ridout: Persuasive Power of Campaign Advertising
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these …
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Engleză
DRM
€35.81
Goldstein Kenneth M. Goldstein & Franz Michael M. Franz: Campaign Advertising and American Democracy
It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800, 000, 000 was spent on TV ads in the race for the White House alone …
PDF
Engleză
DRM
€39.89
