ผู้เขียน: Ridout Travis N. Ridout

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these …

It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800, 000, 000 was spent on TV ads in the race for the White House alone …