Catalog > Științe sociale > Economie > Robertson, Chris Barth. Edizione italiana a cura di Annalisa Galardi & Paul Kemp: Brand Bravery. I dieci comandamenti del coraggio (ePUB)

Robertson, Chris Barth. Edizione italiana a cura di Annalisa Galardi & Paul Kemp
Brand Bravery. I dieci comandamenti del coraggio [EPUB ebook]

Ajutor

10 comandamenti d’importanza strategica per capire cosa sia oggi un brand. Patagonia, Nike, LEGO e molti altri casi di successo illustrano come la fusione di creatività, tecnologia e psicologia comportamentale abbia generato idee originali, con un impatto positivo sul business e sulla società. È la sfida del coraggio, soprattutto quello di abbattere le barriere tra interno ed esterno, target e persone, dipendenti e clienti, accompagnando le imprese fuori dalla propria comfort zone e dalle logiche dei silos. Perché il coraggio è contagioso ed è l’unico virus a rendere più forti i brand e le persone che li sostengono.

€16.99

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Italiană ● Format EPUB ● ISBN 9788868962708 ● Mărime fișier 2.5 MB ● Editura goWare & Guerini Next ● Publicat 2019 ● Descărcabil 24 luni ● Valută EUR ● ID 7253199 ● Protecție împotriva copiilor DRM social

Mai multe cărți electronice de la același autor (i) / Editor

Robertson, Chris Barth. Edizione italiana a cura di Annalisa Galardi Paul Kemp Chris Barth. Edizione italiana a. cura di Annalisa Galardi Robertson

260.259 Ebooks din această categorie

Copertina de Kenneth K. Kurihara: Monetary Theory and Public Policy

Kenneth K. Kurihara: Monetary Theory and Public Policy

Providing an extensive examination of monetary theory and its implications for public policy, Monetary Theory and Public Policy is as relevant for an understanding of current economic problems as whe …

Copertina de Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)

Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)

C. Rufus Rorem, (1894-1988) was a pioneer in the development of group medical insurance and pre-paid health care. At the time the concepts were radical, but in 1937 he became head of the American Hos …

Copertina de J Hobson: Taxation in the New State (Routledge Revivals)

J Hobson: Taxation in the New State (Routledge Revivals)

First published in 1919, Taxation in the New State explores the practical application of tax policy to the financial situation of post-World War I Britain. Hobson assesses policy according to the tax …

Copertina de John H. Dunning: Explaining International Production (Routledge Revivals)

John H. Dunning: Explaining International Production (Routledge Revivals)

John Dunning’s general theory of international production, first propounded in the late 1970’s, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the anal …

Copertina de Andrew (University of Leeds, Leeds, England, UK) Keay: Board Accountability in Corporate Governance

Andrew (University of Leeds, Leeds, England, UK) Keay: Board Accountability in Corporate Governance

Within corporate governance the accountability of the board of directors is identified as a major issue by governments, international bodies, professional associations and academic literature.　 Board …

Copertina de Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator''s Contract

Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator”s Contract

This book examines the formation, nature and effect of the arbitrators’ contract, addressing topics such as the appointment, challenge, removal and duties and rights of arbitrators, disputing parties …

Copertina de Leonard Holmes: Re-Tayloring Management

Leonard Holmes: Re-Tayloring Management

Over a century has passed and yet there is growing evidence that knowledge workers across the globe today are as constrained by F.W. Taylor”s much-maligned The Principles of Scientific Management, a …

Copertina de Francis B. Head: Stokers and Pokers

Francis B. Head: Stokers and Pokers

Published in the year 1968, Stokers and Pokers is a valuable contribution to the field of Economics. …

Copertina de Karen Dyson & Brian Kenny: Marketing in Small Businesses

Karen Dyson & Brian Kenny: Marketing in Small Businesses

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the s …

Copertina de Elliott Jaques: Requisite Organization

Elliott Jaques: Requisite Organization

Based on Elliott Jaques latest research, this is a thorough revision of a book that has established itself as a classic in its field. Jaques has written a practical high-level, how-to book, that appl …

Pagina următoare >>>