Catalog > Social Sciences > Economy > Robertson, Chris Barth. Edizione italiana a cura di Annalisa Galardi & Paul Kemp: Brand Bravery. I dieci comandamenti del coraggio (ePUB)

Robertson, Chris Barth. Edizione italiana a cura di Annalisa Galardi & Paul Kemp
Brand Bravery. I dieci comandamenti del coraggio [EPUB ebook]

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10 comandamenti d’importanza strategica per capire cosa sia oggi un brand. Patagonia, Nike, LEGO e molti altri casi di successo illustrano come la fusione di creatività, tecnologia e psicologia comportamentale abbia generato idee originali, con un impatto positivo sul business e sulla società. È la sfida del coraggio, soprattutto quello di abbattere le barriere tra interno ed esterno, target e persone, dipendenti e clienti, accompagnando le imprese fuori dalla propria comfort zone e dalle logiche dei silos. Perché il coraggio è contagioso ed è l’unico virus a rendere più forti i brand e le persone che li sostengono.

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Language Italian ● Format EPUB ● ISBN 9788868962708 ● File size 2.5 MB ● Publisher goWare & Guerini Next ● Published 2019 ● Downloadable 24 months ● Currency EUR ● ID 7253199 ● Copy protection Social DRM

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