Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
€64.02
Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format PDF ● Pagini 496 ● ISBN 9781317225461 ● Editor Shelly Rodgers & Esther Thorson ● Editura Taylor and Francis ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 5312371 ● Protecție împotriva copiilor Adobe DRM
Necesită un cititor de ebook capabil de DRM
Mai multe cărți electronice de la același autor (i) / Editor
77.609 Ebooks din această categorie
