Seminar paper from the year 2013 in the subject Economics – Other, grade: 2, 0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.
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Limba Engleză ● Format EPUB ● ISBN 9783656390909 ● Mărime fișier 0.7 MB ● Editura GRIN Verlag ● Oraș München ● Țară DE ● Publicat 2013 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 3969231 ● Protecție împotriva copiilor fără
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