Seminar paper from the year 2013 in the subject Economics – Other, grade: 2, 0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.
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Language English ● Format EPUB ● Pages 53 ● ISBN 9783656390909 ● File size 1.0 MB ● Publisher GRIN Verlag ● City München ● Country DE ● Published 2013 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 3969231 ● Copy protection without
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