This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world ill...
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Limba Engleză ● Format EPUB ● ISBN 9783662553817 ● Editura Springer Berlin Heidelberg ● Publicat 2018 ● Descărcabil 3 ori ● Valută EUR ● ID 6683016 ● Protecție împotriva copiilor Adobe DRM
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