This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world ill...
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Dil İngilizce ● Biçim EPUB ● ISBN 9783662553817 ● Yayımcı Springer Berlin Heidelberg ● Yayınlanan 2018 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6683016 ● Kopya koruma Adobe DRM
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