Robert Collier & Dr. Robert C. Worstell 
Robert Collier Copywriting Course: Second Edition [EPUB ebook] 
Masters of Copywriting

Traditionally, books on business ethics focus on CSR, companies’ relations with their stakeholders, and corporate citizenship. More recently, green credentials and sustainability have been added to t …

The concept of economic rationality is important for the historical evolution of Economics as a scientific discipline. The common idea about this concept -even between economists- is that it has a un …

Sweeping changes have taken place within financial services over the course of the past thirty years in response to a variety of influences, such as changes in customer attitudes, an evolving regulat …

In this study, the contributors examine the evolution of Japanese direct investment in Europe and explore its determinants. They illustrate how, as multinationals, Japanese firms adapt to local condi …

Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Corporate Universities puts ‘smart learning’ at the forefront, with strat …

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of socia …

An in-depth review with practical examples of key Management Tools that enable you to understand the overview of a company and generate straightforward analysis for reports. Key aspects of the book i …

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do mar …

Russ Vince examines learning as both a social and a strategic process, invariably linked to emotions and politics that are mobilized by attempts at learning and organizing. He makes a substantial con …

‘Human-Computer Interaction and Management Information Systems: Applications’ offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters …