7 Ebooks by Robert F. Lusch
Stephen L. L. Vargo & Robert F. F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
PDF
English
DRM
€119.99
Stephen L. L. Vargo & Robert F. F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
EPUB
English
DRM
€119.99
Robert F. Lusch & Stephen L. Vargo: Service-Dominant Logic of Marketing
Expanding on the editors’ award-winning article "Evolving to a New Dominant Logic for Marketing, " this book presents a challenging new paradigm for the marketing discipline. This new parad …
EPUB
English
DRM
€69.46
Robert F. Lusch & Stephen L. Vargo: Service-Dominant Logic of Marketing
Expanding on the editors’ award-winning article "Evolving to a New Dominant Logic for Marketing, " this book presents a challenging new paradigm for the marketing discipline. This new parad …
PDF
English
DRM
€69.24
Robert F. Lusch & Stephen L. Vargo: Toward a Better Understanding of the Role of Value in Markets and Marketing
In their 2004 article "Evolving to a new dominant logic for marketing, " Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver v …
EPUB
English
DRM
€127.69
