7 Ebooks de Robert F. Lusch
Stephen L. L. Vargo & Robert F. F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
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€119.99
Stephen L. L. Vargo & Robert F. F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
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€119.99
Robert F. Lusch & Stephen L. Vargo: Service-Dominant Logic of Marketing
Expanding on the editors’ award-winning article "Evolving to a New Dominant Logic for Marketing, " this book presents a challenging new paradigm for the marketing discipline. This new parad …
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€69.46
Robert F. Lusch & Stephen L. Vargo: Service-Dominant Logic of Marketing
Expanding on the editors’ award-winning article "Evolving to a New Dominant Logic for Marketing, " this book presents a challenging new paradigm for the marketing discipline. This new parad …
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DRM
€69.24
Robert F. Lusch & Stephen L. Vargo: Toward a Better Understanding of the Role of Value in Markets and Marketing
In their 2004 article "Evolving to a new dominant logic for marketing, " Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver v …
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€127.69
