Ana & Margarida M. 
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession [EPUB ebook] 

поддержка

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.

€245.08
Способы оплаты
Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!
язык английский ● Формат EPUB ● ISBN 9781522562979 ● редактор Ana & Margarida M. ● издатель IGI Global ● опубликованный 2018 ● Загружаемые 3 раз ● валюта EUR ● Код товара 8059600 ● Защита от копирования Adobe DRM
Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

251 665 Электронные книги в этой категории