Електронна книга > Обществознание > Эконом > Benedikt Rommelt: Social Selling im B2B (ePUB)

Benedikt Rommelt
Social Selling im B2B [EPUB ebook]
Grundlagen, Tools, State of the Art

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Обложка Benedikt Rommelt: Social Selling im B2B (ePUB)

Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocacy, Content Marketing, Influencer Marketing sowie Social Listening vorgestellt. Im Fokus stehen weiterhin ein Überblick über Plattformen und Tools sowie die Diskussion von Risiken im Kontext des Social Sellings. Fallstudien zeigen, wie mit Social- Selling-Programmen Vertriebsziele erreicht werden können.

Social Selling ist ein Vertriebstrend, der in den letzten Jahren aus den USA nach Europa kam. Social Selling basiert auf der Nutzung sozialer Netzwerke zum Auffinden der richtigen Interessenten, zum Aufbau von vertrauenswürdigen Beziehungen und zum Erreichen von Vertriebszielen. Im gelebten Praxisalltag boomt das Thema „Social Selling“, jedoch fehlt noch der strukturierte Überblick über dieses innovative Thema.

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язык немецкий ● Формат EPUB ● ISBN 9783658337728 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2021 ● Загружаемые 3 раз ● валюта EUR ● Код товара 7825603 ● Защита от копирования Adobe DRM

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Benedikt Römmelt

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