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Bjorn Muller-Kalthoff
Cross-Media Management [PDF ebook]
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Обложка Bjorn Muller-Kalthoff: Cross-Media Management (PDF)

Herausforderung Cross-Media: Medienmanager sehen sich heute vor neuen Aufgaben. Die Mediennutzung ändert sich fortwährend und mit steigender Dynamik, ein Ende dieses Trends ist nicht absehbar. Neue Endgeräte stellen gewohnte Maßnahmen zur Kundenbindung in Frage, die Vielfalt der Medien und deren steigende Vernetzung setzen neue Strategien und Prozesse voraus. Der Vertrieb digitaler Produkte über PC, Palm oder Handy stellt dabei veränderte Herausforderungen an Technik, Prozesse, Mitarbeiter und Organisation.
Das Buch gibt Führungskräften der Medienbranche sowie Medien- bzw. Kommunikationswissenschaftlern einen systematischen Überblick über das Thema Cross-Media Management. Dabei werden neue Konzeptionen zur wertorientierten Führung in Medienunternehmen verständlich vermittelt. Zahlreiche Praxisbeispiele beleuchten den Stand der Umsetzung in verschiedenen Medienbereichen und bieten Ansatzpunkte zur Weiterentwicklung der Management-Aufgaben im eigenen Haus.

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язык немецкий ● Формат PDF ● ISBN 9783642561801 ● редактор Bjorn Muller-Kalthoff ● издатель Springer Berlin Heidelberg ● опубликованный 2013 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6326887 ● Защита от копирования Adobe DRM

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