Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.
Burton St. John III & Yvette E. Pearson
Crisis Communication and Crisis Management [EPUB ebook]
An Ethical Approach
Crisis Communication and Crisis Management [EPUB ebook]
An Ethical Approach
Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!
язык английский ● Формат EPUB ● страницы 224 ● ISBN 9781506351414 ● издатель SAGE Publications ● опубликованный 2016 ● Загружаемые 3 раз ● валюта EUR ● Код товара 8220199 ● Защита от копирования Adobe DRM
Требуется устройство для чтения электронных книг с поддержкой DRM