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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspectiv …

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sa …

Make the most of your messages on Twitter, Facebook, and othersocial networking sites The advent of Twitter and other social networking sites, as wellas the popularity of text messaging, have made sh …

For the past three decades, we have been steadily creating an extreme ‘time-crunch economy’ that has affected jobs, portfolios, businesses and lives. But the ‘time-crunch economy’ is turning into ‘th …

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today’s highly competitive, global marketplace, businesses have to do more than just adver …

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. …

The Relationship Laws that Drive Success There are powerful but invisible laws that determine whether your relationships —with your clients, colleagues, and friends—will thrive or wither. These rel …

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of …

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you’ll make more money. And friends. It’s a little about the creative …

**An Independent Book of the Month** ‘Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute m …