Реклама, маркетинг

Make the most of your messages on Twitter, Facebook, and othersocial networking sites The advent of Twitter and other social networking sites, as wellas the popularity of text messaging, have made sh …

For the past three decades, we have been steadily creating an extreme ‘time-crunch economy’ that has affected jobs, portfolios, businesses and lives. But the ‘time-crunch economy’ is turning into ‘th …

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sa …

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today’s highly competitive, global marketplace, businesses have to do more than just adver …

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. …

The Relationship Laws that Drive Success There are powerful but invisible laws that determine whether your relationships –with your clients, colleagues, and friends–will thrive or wither. These rel …

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are …

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you’ll make more money. And friends. It’s a little about the creative …

**An Independent Book of the Month** ‘Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute m …

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a ‘Who cares?’ and a ‘ …