Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.
Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping, planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.
* Discusses ways to identify new business opportunities and how to put together a business plan
* Get the scoop on securing the financing you need to get started
* Includes tips on finding, managing, and retaining excellent staff
* Offers information on marketing and selling your products or services
Содержание
Introduction 1
Book 1: Laying the Groundwork 5
Chapter 1: Preparing for Business 7
Chapter 2: Structuring Your Business 19
Chapter 3: Can You Do the Business? 43
Chapter 4: Preparing the Business Plan 55
Chapter 5: Establishing Your Starting Position 73
Chapter 6: Researching Your Customers and Competitors 85
Book 2: Sorting Out Your Finances 119
Chapter 1: Finding the Money 121
Chapter 2: Seeking (Nearly!) Free Money 143
Chapter 3: Keeping Track of Finances 161
Chapter 4: Budgeting for Beginners 181
Book 3: Finding and Managing Staff 193
Chapter 1: Staying on the Right Side of the Law 195
Chapter 2: Finding Person Friday — Advertising and Interviewing 207
Chapter 3: Employing People Successfully 229
Chapter 4: Disciplining and Dismissing Staff 245
Chapter 5: Inspiring Employees to Better Performance 259
Chapter 6: Coaching and Development 277
Chapter 7: Being an Expert at Performance Appraisal and Management 291
Book 4: Keeping on Top of the Books 307
Chapter 1: Recording the Financial Facts 309
Chapter 2: Managing Your Tax Position 325
Chapter 3: How Investors Read a Financial Report 337
Book 5: Marketing and Advertising Your Wares 355
Chapter 1: Taking a Closer Look at Customers 357
Chapter 2: Considering Your Business Mission, Vision and Objectives 371
Chapter 3: Marketing and Selling Your Wares 377
Chapter 4: Creating and Placing Ads 409
Chapter 5: Public Relations and Publicity 439
Chapter 6: Doing Business Online 457
Chapter 7: Social Media Engagement 483
Book 6: Growing and Improving Your Business 511
Chapter 1: Thinking Strategically 513
Chapter 2: Managing More than One Product 533
Chapter 3: Improving Performance 563
Chapter 4: Franchising for Growth 575
Chapter 5: Funding Expansion 583
Chapter 6: Becoming a Great Manager 607
Index 625
Об авторе
Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business and was head of the Enterprise Group at Cranfield School of Management for ten years. He was also a non-executive director of a high-tech venture capital fund and has served on government task forces.
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