Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
Содержание
1. Introduction 2. Spur Tree Spices 3. Yono Industries 4. Island Moldings 5. Hot Mama’s 6. Perishables Jamaica Ltd 7. Caribbean Flavors and Fragrances 8. Conclusions and Lessons LearntОб авторе
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!
язык английский ● Формат PDF ● страницы 134 ● ISBN 9781137500328 ● Размер файла 0.9 MB ● издатель Palgrave Macmillan UK ● город London ● Страна GB ● опубликованный 2014 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 4971970 ● Защита от копирования Социальный DRM