e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
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язык английский ● Формат PDF ● ISBN 9780230389670 ● издатель Palgrave Macmillan UK ● опубликованный 1999 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2550107 ● Защита от копирования Adobe DRM
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