Erwin Dichtl 
Innovatives Pharma-Marketing [PDF ebook] 
Marktorientierung als Erfolgsstrategie der 90ER Jahre

The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social r …

Interactions between drug particulates are crucial in determining drug dispersion and deaggregation, and ultimately delivery efficiency. This book combines principles and factors in pharmaceutical po …

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, exam …

William Whyte’s core idea in The Organization Man is that the Protestant Ethic that characterized financial and personal success in American history had been replaced in modern times by the Social Et …

Originally published in 1974, was a pioneering study which summarized, within the pre-existing framework of atmospheric knowledge, the more significant findings that emerged from the first decade of …

Leaders – whether in business, government or the nonprofit sector – take risks but often without fully understanding risk at a strategic level. Expanding upon the well-known ‘ESG’ risks, this book ex …

This book breaks new ground by accounting for the welfare implications of both severe inequality and environmental degradation and developing a sustainable development indicator that incorporates cha …

Hands-on Machine Learning with R provides a practical and applied approach to learning and developing intuition into today’s most popular machine learning methods. This book serves as a practitioner’ …

Evolving economies, the emergence of new technologies and organisational forms are all features of late capitalism. Among this milieu, a marked feature has been the emergence and recognition in socie …