Videos are the most effective way to engage with your community online.
However, a video is worthless if no one sees it.
Watch Me Now provides a framework on how to maximise the engagement and views of your videos.
Knowing how to distribute your video and engage your audience is the essential step that is missing for far too many videos. In Watch Me Now you will explore how to think strategically about your videos so that they are effective. You will learn how to guide your viewers to take the next step in your engagement strategy.
Watch Me Now will show you how to leverage your video productions across the various platforms that are freely available and the best practice when posting on social media.
Содержание
1. Introduction
2. The Role of Video
Ongoing Engagement
What’s the endgame?
3. Best Practice for your videos
4. Types of videos to make
High quality briefs
Types of videos to create
School videos to make
Mistakes to avoid
5. Share the Love
6. Repurposing your videos
7. Being Social — Best Practice
Which aspect is best?
Adding captions
Going Viral
Video SEO
8. Measure Engagement
9. Case Studies
Edward Zia
Kym Heffernan
Deanne O’Shea
Beth Powell
Viewspotter
10. Next Steps
Acknowledgements
Об авторе
Geoff Anderson has produced thousands of videos since the early 1990s. He has watched as the industry has transformed and video has become the most effective way to engage with people online.
His business Sonic Sight is based in Sydney and produces corporate, promotional and fundraising videos for government agencies, corporates and private schools.
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