Mind your business with this updated edition of the
bestselling online business how-to guide
Have a computer, an Internet connection, and a dream? Then,
you’re already on your way to starting your very own online
business. This fun and friendly guide can help you turn your big
idea into big bucks whether you’re expanding your real-world
storefront online or creating your own virtual startup. Starting
an Online Business For Dummies, 7th Edition will show you how
to identify a market need, choose a web hosting service, implement
security and privacy measures, open up shop, and start promoting to
the world.
* Covers the latest trends and techniques for online
discoverability — from social media marketing to search engine
rankings, online couponing to optimization for mobile
devices, and beyond
* Highlights business issues that are of particular concern to
online entrepreneurs
* Walks you through the best practices of successful online
businesses, including customer service, marketing, analytics, and
website optimization tools
* Provides advice on choosing an e-commerce platform, protecting
your domain name, securing trademarks, working with vendors and
distributors, and keeping your customer’s personal data safe
There’s no time like now to start a new endeavor and no guide
like Starting an Online Business For Dummies, 7th Edition to
get your online business going.
Содержание
Introduction 1
Part I: Launching Your Online Business 9
Chapter 1: New Tools and Strategies for Your Online Business 11
Chapter 2: Opening Your Online Business 31
Chapter 3: Choosing and Equipping Your New E-Business 57
Chapter 4: Selecting Your E-Commerce Host and Design Tools 79
Part II: Creating a Business Website 107
Chapter 5: Organizing Your Business Presence and Attracting Customers 109
Chapter 6: Making Shopping Easy on Your E-Commerce Site 147
Chapter 7: Accepting Payments 173
Chapter 8: Communicating with Customers and Building Loyalty 197
Chapter 9: Sourcing Worldwide for Your Business 219
Part III: Social Networking and Marketing 233
Chapter 10: Advertising and Publicity: The Basics 235
Chapter 11: Search Engine Optimization 257
Chapter 12: Location, Location, Location Marketing 283
Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 299
Part IV: Expanding Beyond Your Website 313
Chapter 14: Selling on Amazon.com and e Bay 315
Chapter 15: Moving to Specialty Marketplaces 347
Chapter 16: Managing and Growing Your Online Business 365
Part V: Keeping Your Business Legal and Fiscally Responsible 379
Chapter 17: Keeping It All Legal 381
Chapter 18: Online Business Accounting Tools 397
Part VI: The Part of Tens 413
Chapter 19: Ten Ways to Reach Mobile Shoppers 415
Chapter 20: Ten Ways to Develop a Platform 421
Index 427
Об авторе
Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.
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