Greg Holden 
Starting an Online Business For Dummies [PDF ebook] 

Introduction 1
Part I: Launching Your Online Business 9
Chapter 1: New Tools and Strategies for Your Online Business 11
Chapter 2: Opening Your Online Business 31
Chapter 3: Choosing and Equipping Your New E-Business 57
Chapter 4: Selecting Your E-Commerce Host and Design Tools 79
Part II: Creating a Business Website 107
Chapter 5: Organizing Your Business Presence and Attracting Customers 109
Chapter 6: Making Shopping Easy on Your E-Commerce Site 147
Chapter 7: Accepting Payments 173
Chapter 8: Communicating with Customers and Building Loyalty 197
Chapter 9: Sourcing Worldwide for Your Business 219
Part III: Social Networking and Marketing 233
Chapter 10: Advertising and Publicity: The Basics 235
Chapter 11: Search Engine Optimization 257
Chapter 12: Location, Location, Location Marketing 283
Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 299
Part IV: Expanding Beyond Your Website 313
Chapter 14: Selling on Amazon.com and e Bay 315
Chapter 15: Moving to Specialty Marketplaces 347
Chapter 16: Managing and Growing Your Online Business 365
Part V: Keeping Your Business Legal and Fiscally Responsible 379
Chapter 17: Keeping It All Legal 381
Chapter 18: Online Business Accounting Tools 397
Part VI: The Part of Tens 413
Chapter 19: Ten Ways to Reach Mobile Shoppers 415
Chapter 20: Ten Ways to Develop a Platform 421
Index 427

Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.